Digital Awareness Officer

- Implement and manage marketing & awareness campaigns and media coverage to highlight the efforts of the digital government and increase confidence in them, using all possible media channels including the traditional and new methods
- Prepare and present awareness sessions and workshops on digital government and its enablers and services to the beneficiaries including citizens and the organizations
- Highlight the efforts of the digital government in the media by appearing in educational videos, television and radio interviews, and participating in relevant national conferences and events.
- Represent the digital government in front of visitors and delegations from inside and outside UAE, participate in internal and national committees, and participate in regional and international meetings and conferences - if the need arises.
- Explore opportunities to participate in various events, conferences, and awards locally and globally, and manage digital government participation in them
- Measure and analyze the performance of digital government initiatives and activities, marketing campaigns, and the impressions of their beneficiaries, and proposing improvement plans based on that.
- Support and empower government agencies to raise awareness of their digital services through initiatives, panel discussions and exchange of experiences
- Manage the design and user experience of websites in the sector, and ensure their compatibility with the internal brand guidelines and best practices in that - if necessary
- Write educational content that highlights efforts, initiatives and services in an easy language and in an attractive manner for the beneficiaries
- Manage and update the content of digital government related websites and internal libraries, and develop plans to raise awareness of them
- Manage and review press and media releases related to digital government, and prepare answers to relevant media inquiries
- Prepare and design reports that highlight the achievements of the digital government sector, department, and department, and guides that spread awareness about best practices in the field
- Prepare and design presentations and infographics related to the needs of the sector, administration and department - as needed
- Implement projects and initiatives related to and supportive of raising awareness of digital services and enablers
- Explore and establish partnership opportunities with the government, private, academic, and international sectors to enhance digital awareness
- Establish and manage national committees, societies and teams related to awareness, training or digital transformation
- Act as a point of contact between the digital government sector and the concerned departments within TDRA to manage issues related to awareness and training in the sector
- Perform any tasks assigned by the line manager

- Professional public speaking in Arabic and English
- Presentation skills and creating professional presentations
- Professional business writing skills in Arabic and English
- Fundamentals of marketing
- Fundamentals of digital transformation
- New & emerging technologies

Bachelor degree in Business Administration or related major